Top 5 Fashion Games in Ghana Q4 2021

In the fourth quarter of 2021, Ghana's top 5 fashion games on a unified platform displayed diverse trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, offers a comprehensive look at the performance of these popular apps.

Dress Up Games experienced a notable increase in weekly downloads, climbing from around 1K in early October to nearly 3.7K by the end of December. Active users followed a similar upward trajectory, starting at approximately 2.5K and reaching nearly 6.8K by the end of the quarter.

Project Makeover showed a consistent decline in weekly downloads, starting at around 3.5K in late September and dropping to about 1.2K by early December, with a slight recovery to 1.9K by the end of the quarter. Weekly revenue peaked at $450 in mid-October and then gradually decreased to $333 by the end of December. Active users remained relatively stable, fluctuating around 15K to 18K throughout the quarter.

Hair Challenge saw a significant increase in weekly downloads, from about 2.1K in late September to over 4.7K by the end of December. Active users also surged, starting at around 10.8K and reaching approximately 16K by the quarter's end.

Fashion Show: Makeup, Dress Up experienced a steady growth in weekly downloads, beginning at around 1.4K in late September and rising to over 4K by the end of December. Active users increased from about 6.4K to nearly 11.9K during the same period. Revenue saw minor fluctuations, with a peak of $26 in late September and ending at $1 in late December.

Spa Salon Games: Makeup Games had a moderate increase in weekly downloads, from around 1.4K in late September to about 2.9K by the end of December. Active users showed an upward trend, starting at approximately 4.5K and reaching about 7.7K by the end of the quarter. Revenue remained relatively stable, peaking at $20 in mid-October and ending at $7 in late December.

For more detailed insights and data, visit Sensor Tower.